The Analysis of Application of Huger Marketing in China's Mobile Phone Industry

Qinyuan Chen

doi:doi:10.11648/j.si.20160402.27

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The Analysis of Application of Huger Marketing in China's Mobile Phone Industry

Qinyuan Chen

Published in Science Innovation (Volume 4, Issue 2)

Received: 10 May 2016 Published: 11 May 2016

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Abstract

Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".

Published in	Science Innovation (Volume 4, Issue 2)
DOI	10.11648/j.si.20160402.27
Page(s)	117-121
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2016. Published by Science Publishing Group

Keywords

Utility Theory, Hunger Marketing, Consumer Psychology

References

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[15]	Don E. Schultz, Philip J. Kitchen.Communicating globally: An Integrated Marketing Approach [M]. 机械工业出版社, 2012: 103-107。
[16]	V Shankar; S Balasubramanian. Mobile marking:a synthesis and prognosis [J]. Jounal of interactive marking. 2009, 23: 118-129.

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Qinyuan Chen. (2016). The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Science Innovation, 4(2), 117-121. https://doi.org/10.11648/j.si.20160402.27

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ACS Style

Qinyuan Chen. The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Sci. Innov. 2016, 4(2), 117-121. doi: 10.11648/j.si.20160402.27

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AMA Style

Qinyuan Chen. The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Sci Innov. 2016;4(2):117-121. doi: 10.11648/j.si.20160402.27

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@article{10.11648/j.si.20160402.27,
  author = {Qinyuan Chen},
  title = {The Analysis of Application of Huger Marketing in China's Mobile Phone Industry},
  journal = {Science Innovation},
  volume = {4},
  number = {2},
  pages = {117-121},
  doi = {10.11648/j.si.20160402.27},
  url = {https://doi.org/10.11648/j.si.20160402.27},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20160402.27},
  abstract = {Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".},
 year = {2016}
}

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TY  - JOUR
T1  - The Analysis of Application of Huger Marketing in China's Mobile Phone Industry
AU  - Qinyuan Chen
Y1  - 2016/05/11
PY  - 2016
N1  - https://doi.org/10.11648/j.si.20160402.27
DO  - 10.11648/j.si.20160402.27
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 117
EP  - 121
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20160402.27
AB  - Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".
VL  - 4
IS  - 2
ER  -

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Author Information

Qinyuan Chen

School of Management, Hunan University of Science and Technology, Xiangtan, China

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Plain Text BibTeX RIS

APA Style

Qinyuan Chen. (2016). The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Science Innovation, 4(2), 117-121. https://doi.org/10.11648/j.si.20160402.27

Copy | Download

ACS Style

Qinyuan Chen. The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Sci. Innov. 2016, 4(2), 117-121. doi: 10.11648/j.si.20160402.27

Copy | Download

AMA Style

Qinyuan Chen. The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Sci Innov. 2016;4(2):117-121. doi: 10.11648/j.si.20160402.27

Copy | Download

@article{10.11648/j.si.20160402.27,
  author = {Qinyuan Chen},
  title = {The Analysis of Application of Huger Marketing in China's Mobile Phone Industry},
  journal = {Science Innovation},
  volume = {4},
  number = {2},
  pages = {117-121},
  doi = {10.11648/j.si.20160402.27},
  url = {https://doi.org/10.11648/j.si.20160402.27},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20160402.27},
  abstract = {Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - The Analysis of Application of Huger Marketing in China's Mobile Phone Industry
AU  - Qinyuan Chen
Y1  - 2016/05/11
PY  - 2016
N1  - https://doi.org/10.11648/j.si.20160402.27
DO  - 10.11648/j.si.20160402.27
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 117
EP  - 121
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20160402.27
AB  - Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".
VL  - 4
IS  - 2
ER  -

Copy | Download