Honey Marketing Practices and Its Drawback in Central Ethiopia

Dirriba Mengistu

doi:doi:10.11648/j.jwer.20231201.14

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Honey Marketing Practices and Its Drawback in Central Ethiopia

Dirriba Mengistu

Published in Journal of World Economic Research (Volume 12, Issue 1)

Received: 18 April 2023 Accepted: 19 May 2023 Published: 5 June 2023

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Abstract

Ethiopia leads Africa in honey production although the traditional production system predominates in the industry. Within this production system, marketing system is supply driven in which understanding the marketing system and its limitations was therefore the main goal of this essay. Using simple random sampling, the study obtained information from eight processors, eleven merchants, and 68 beekeepers chosen randomly. The study found that 91% of the honey production is conducted by traditional technologies which is characterized by lower productivity at small scale level. As a result, the producers are selling to anybody in the market at the existing market price in which only 64% of the respondents were strained honey in which 41% of respondents were sold crude in its raw state. Sales of pure honey and beeswax account for 35% of net profit, but beekeepers are losing this money due to lack of straining. Traditional beehives yield 0.15–15 kg per hive per year, in contrast to the national average of 9 kg per hive per year. Moreover, price decisions are not based on trustworthiness, and there is no regulatory framework in place to direct how buyers and sellers decide to proceed. Local knowledge is the only basis for honey quality testing. As a result, several actors are involved in the market which create ill competition among buyers. Hence, this study recommends organization of beekeepers to boot honey supply and create accountability in honey quality failure.

Published in	Journal of World Economic Research (Volume 12, Issue 1)
DOI	10.11648/j.jwer.20231201.14
Page(s)	34-37
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Beekeeping, Honey, Marketing System, Honey Production, Hive

References

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Dirriba Mengistu. (2023). Honey Marketing Practices and Its Drawback in Central Ethiopia. Journal of World Economic Research, 12(1), 34-37. https://doi.org/10.11648/j.jwer.20231201.14

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Dirriba Mengistu. Honey Marketing Practices and Its Drawback in Central Ethiopia. J. World Econ. Res. 2023, 12(1), 34-37. doi: 10.11648/j.jwer.20231201.14

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Dirriba Mengistu. Honey Marketing Practices and Its Drawback in Central Ethiopia. J World Econ Res. 2023;12(1):34-37. doi: 10.11648/j.jwer.20231201.14

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@article{10.11648/j.jwer.20231201.14,
  author = {Dirriba Mengistu},
  title = {Honey Marketing Practices and Its Drawback in Central Ethiopia},
  journal = {Journal of World Economic Research},
  volume = {12},
  number = {1},
  pages = {34-37},
  doi = {10.11648/j.jwer.20231201.14},
  url = {https://doi.org/10.11648/j.jwer.20231201.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jwer.20231201.14},
  abstract = {Ethiopia leads Africa in honey production although the traditional production system predominates in the industry. Within this production system, marketing system is supply driven in which understanding the marketing system and its limitations was therefore the main goal of this essay. Using simple random sampling, the study obtained information from eight processors, eleven merchants, and 68 beekeepers chosen randomly. The study found that 91% of the honey production is conducted by traditional technologies which is characterized by lower productivity at small scale level. As a result, the producers are selling to anybody in the market at the existing market price in which only 64% of the respondents were strained honey in which 41% of respondents were sold crude in its raw state. Sales of pure honey and beeswax account for 35% of net profit, but beekeepers are losing this money due to lack of straining. Traditional beehives yield 0.15–15 kg per hive per year, in contrast to the national average of 9 kg per hive per year. Moreover, price decisions are not based on trustworthiness, and there is no regulatory framework in place to direct how buyers and sellers decide to proceed. Local knowledge is the only basis for honey quality testing. As a result, several actors are involved in the market which create ill competition among buyers. Hence, this study recommends organization of beekeepers to boot honey supply and create accountability in honey quality failure.},
 year = {2023}
}

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TY - JOUR
T1 - Honey Marketing Practices and Its Drawback in Central Ethiopia
AU - Dirriba Mengistu
Y1 - 2023/06/05
PY - 2023
N1 - https://doi.org/10.11648/j.jwer.20231201.14
DO - 10.11648/j.jwer.20231201.14
T2 - Journal of World Economic Research
JF - Journal of World Economic Research
JO - Journal of World Economic Research
SP - 34
EP - 37
PB - Science Publishing Group
SN - 2328-7748
UR - https://doi.org/10.11648/j.jwer.20231201.14
AB - Ethiopia leads Africa in honey production although the traditional production system predominates in the industry. Within this production system, marketing system is supply driven in which understanding the marketing system and its limitations was therefore the main goal of this essay. Using simple random sampling, the study obtained information from eight processors, eleven merchants, and 68 beekeepers chosen randomly. The study found that 91% of the honey production is conducted by traditional technologies which is characterized by lower productivity at small scale level. As a result, the producers are selling to anybody in the market at the existing market price in which only 64% of the respondents were strained honey in which 41% of respondents were sold crude in its raw state. Sales of pure honey and beeswax account for 35% of net profit, but beekeepers are losing this money due to lack of straining. Traditional beehives yield 0.15–15 kg per hive per year, in contrast to the national average of 9 kg per hive per year. Moreover, price decisions are not based on trustworthiness, and there is no regulatory framework in place to direct how buyers and sellers decide to proceed. Local knowledge is the only basis for honey quality testing. As a result, several actors are involved in the market which create ill competition among buyers. Hence, this study recommends organization of beekeepers to boot honey supply and create accountability in honey quality failure.
VL - 12
IS - 1
ER -

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Author Information

Dirriba Mengistu

Holeta Bee Research Center, Holeta, Ethiopia

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APA Style

Dirriba Mengistu. (2023). Honey Marketing Practices and Its Drawback in Central Ethiopia. Journal of World Economic Research, 12(1), 34-37. https://doi.org/10.11648/j.jwer.20231201.14

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ACS Style

Dirriba Mengistu. Honey Marketing Practices and Its Drawback in Central Ethiopia. J. World Econ. Res. 2023, 12(1), 34-37. doi: 10.11648/j.jwer.20231201.14

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AMA Style

Dirriba Mengistu. Honey Marketing Practices and Its Drawback in Central Ethiopia. J World Econ Res. 2023;12(1):34-37. doi: 10.11648/j.jwer.20231201.14

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@article{10.11648/j.jwer.20231201.14,
  author = {Dirriba Mengistu},
  title = {Honey Marketing Practices and Its Drawback in Central Ethiopia},
  journal = {Journal of World Economic Research},
  volume = {12},
  number = {1},
  pages = {34-37},
  doi = {10.11648/j.jwer.20231201.14},
  url = {https://doi.org/10.11648/j.jwer.20231201.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jwer.20231201.14},
  abstract = {Ethiopia leads Africa in honey production although the traditional production system predominates in the industry. Within this production system, marketing system is supply driven in which understanding the marketing system and its limitations was therefore the main goal of this essay. Using simple random sampling, the study obtained information from eight processors, eleven merchants, and 68 beekeepers chosen randomly. The study found that 91% of the honey production is conducted by traditional technologies which is characterized by lower productivity at small scale level. As a result, the producers are selling to anybody in the market at the existing market price in which only 64% of the respondents were strained honey in which 41% of respondents were sold crude in its raw state. Sales of pure honey and beeswax account for 35% of net profit, but beekeepers are losing this money due to lack of straining. Traditional beehives yield 0.15–15 kg per hive per year, in contrast to the national average of 9 kg per hive per year. Moreover, price decisions are not based on trustworthiness, and there is no regulatory framework in place to direct how buyers and sellers decide to proceed. Local knowledge is the only basis for honey quality testing. As a result, several actors are involved in the market which create ill competition among buyers. Hence, this study recommends organization of beekeepers to boot honey supply and create accountability in honey quality failure.},
 year = {2023}
}

Copy | Download