Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video

Xinyao Zhang; Zhizhong Gu

doi:doi:10.11648/j.ajnc.20231201.11

Research Article |

| Peer-Reviewed

Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video

Xinyao Zhang^*, Zhizhong Gu

Published in American Journal of Networks and Communications (Volume 12, Issue 1)

Received: 16 August 2023 Accepted: 7 September 2023 Published: 28 December 2023

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.

Published in	American Journal of Networks and Communications (Volume 12, Issue 1)
DOI	10.11648/j.ajnc.20231201.11
Page(s)	1-5
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Short Video, City Image, Communication Path

References

[1]	Luo Nan. Narrative strategy of city propaganda film in user-produced short video mode--Taking the video series of "Challenge to make a set of city propaganda film" on Jittery platform as an example [J]. Western Radio and Television, 2022, 43 (21): 172-175.
[2]	Tong Xin. Mimetic Environment and Public Opinion--Re-reading Lippmann's Public Opinion [J]. Modern Audiovisual, 2018, (07): 77-80.
[3]	Chen Qi. The change of city image video communication [J]. Young Journalist, 2020 (32): 39-40.
[4]	Roland Barthes. Adventures in semiotics [M]. Beijing: Renmin University of China Press, 2008.
[5]	Yue Rongrong, Zhang Xin, Li Liting. A study on the construction of Hangzhou city image by Asian Games short videos--Taking the official Jitterbug account of the 19th Asian Games as an example [J]. Audiovisual, 2022 (09): 25-27. DOI: 10.19395/j.cnki.1674-246x.2022. 09. 047.
[6]	CNNIC: 51st Statistical Report on the Development Status of China's Internet [EB/OL]. http://www.199it.com/archives/1573087.html.2023-03-24.
[7]	Zeng Yuming, Guan Shaohua. The "Accelerated" Society: On Rosa's Theory of Social "Acceleration" [J]. Journal of Jiangsu University (Social Science Edition), 2020, 22 (06): 25-40.
[8]	Li Yuelin. Analysis of the dissemination phenomenon of tourism short videos on Jieyin platform from the perspective of use and satisfaction--Taking Fangqi Ki Ki as an example [J]. News Communication, 2022 (17): 47-49.
[9]	Li Jing. A study on the visual rhetoric of spatial text in shaping city image through short videos [J]. Haihe Media, 2022 (03): 56-62.
[10]	Fei Xiaotong. Native China [M]. Shanghai People's Publishing House: 201911. 214.
[11]	Peng Lan. Video-based survival: The mediatisation of daily life in the mobile era [J]. China Edit, 2020 (04): 34-40+53.
[12]	Sun Wei. Communication: Weaving Relationship Networks-An Analysis Based on Urban Research [J]. Journalism University, 2013 (03): 1-12.
[13]	HUA Yiran, LIU Yuxuan, ZHAN Peiyi. Recognising a city by its voice: A study on the construction of city image in dialect short videos from the perspective of CIS--Taking Sichuan and Chongqing dialect short videos in Jitterbit as an example [J]. New Media Research, 2022, 8 (02): 22-30.
[14]	Han Jun. City Image Communication: Media Role and Path [J]. Journal of Humanities, 2007, No. 166 (02): 192-193.

Cite This Article

Plain Text BibTeX RIS

APA Style

Zhang, X., Gu, Z. (2023). Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. American Journal of Networks and Communications, 12(1), 1-5. https://doi.org/10.11648/j.ajnc.20231201.11

Copy | Download

ACS Style

Zhang, X.; Gu, Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am. J. Netw. Commun. 2023, 12(1), 1-5. doi: 10.11648/j.ajnc.20231201.11

Copy | Download

AMA Style

Zhang X, Gu Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am J Netw Commun. 2023;12(1):1-5. doi: 10.11648/j.ajnc.20231201.11

Copy | Download

@article{10.11648/j.ajnc.20231201.11,
  author = {Xinyao Zhang and Zhizhong Gu},
  title = {Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video},
  journal = {American Journal of Networks and Communications},
  volume = {12},
  number = {1},
  pages = {1-5},
  doi = {10.11648/j.ajnc.20231201.11},
  url = {https://doi.org/10.11648/j.ajnc.20231201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajnc.20231201.11},
  abstract = {With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.
},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video
AU  - Xinyao Zhang
AU  - Zhizhong Gu
Y1  - 2023/12/28
PY  - 2023
N1  - https://doi.org/10.11648/j.ajnc.20231201.11
DO  - 10.11648/j.ajnc.20231201.11
T2  - American Journal of Networks and Communications
JF  - American Journal of Networks and Communications
JO  - American Journal of Networks and Communications
SP  - 1
EP  - 5
PB  - Science Publishing Group
SN  - 2326-8964
UR  - https://doi.org/10.11648/j.ajnc.20231201.11
AB  - With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.

VL  - 12
IS  - 1
ER  -

Copy | Download

Author Information

Xinyao Zhang

School of Language and Media, Anhui University of Finance and Economics, Bengbu, China

Contact Email
Zhizhong Gu

School of Language and Media, Anhui University of Finance and Economics, Bengbu, China

Contact Email

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Zhang, X., Gu, Z. (2023). Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. American Journal of Networks and Communications, 12(1), 1-5. https://doi.org/10.11648/j.ajnc.20231201.11

Copy | Download

ACS Style

Zhang, X.; Gu, Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am. J. Netw. Commun. 2023, 12(1), 1-5. doi: 10.11648/j.ajnc.20231201.11

Copy | Download

AMA Style

Zhang X, Gu Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am J Netw Commun. 2023;12(1):1-5. doi: 10.11648/j.ajnc.20231201.11

Copy | Download

@article{10.11648/j.ajnc.20231201.11,
  author = {Xinyao Zhang and Zhizhong Gu},
  title = {Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video},
  journal = {American Journal of Networks and Communications},
  volume = {12},
  number = {1},
  pages = {1-5},
  doi = {10.11648/j.ajnc.20231201.11},
  url = {https://doi.org/10.11648/j.ajnc.20231201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajnc.20231201.11},
  abstract = {With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.
},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video
AU  - Xinyao Zhang
AU  - Zhizhong Gu
Y1  - 2023/12/28
PY  - 2023
N1  - https://doi.org/10.11648/j.ajnc.20231201.11
DO  - 10.11648/j.ajnc.20231201.11
T2  - American Journal of Networks and Communications
JF  - American Journal of Networks and Communications
JO  - American Journal of Networks and Communications
SP  - 1
EP  - 5
PB  - Science Publishing Group
SN  - 2326-8964
UR  - https://doi.org/10.11648/j.ajnc.20231201.11
AB  - With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.

VL  - 12
IS  - 1
ER  -

Copy | Download